Deevra Norling

Can Being Likeable Boost My Business?

You have probably heard the saying, “People do business with people they like.” Have you ever noticed how you keep going back to a particular service provider or business that may not necessarily be the best in their field, yet you return time after time?

Mickey Gast

How Do I Expand My Niche as a Freelance Writer?

“I can’t possibly write about traveling to the South of France. That’s not my niche.” “There’s no point pitching to this online magazine targeting urban foodies. I know nothing about brewing beer at home.” “I can’t contribute any valuable piece of advice to a website geared towards mothers when I’m not a mother myself.”