My background in writing starts as a 17-year-old engineering student struggling to find some way to make extra income. Frankly, I just needed some money to buy video games and stumbled into freelance writing because a friend told me about it. I didn't think I was that much of a writer but decided to jump in with both feet on Upwork cuz why not? Five years down the line, I've written articles, books, technical papers, and brochures on just about every business and SEO topic out there. Not a master by any means, yet when I write stuff now, it gets read to the end (often), and people take the action we want them to take, so that's a win to me. Let's talk shop on Linkedin
Over the past 4 years, I’ve worked with solopreneurs and marketing agencies— tasked with writing and researching about any topic that invokes curiosity, sparks conversations, and helps potential customers make a buying decision.
To ensure the success (reads, lead generation/increased sales pipeline) of some of these projects meant I had to:
In most cases, you don’t need to be a subject matter expert to write a thought leadership piece.
Your ability to capture the audience with striking words that they find relatable may be more important than your deep knowledge in the field.
There are too many SMEs out here to bother becoming one. (Take this with a pinch of salt; I’m trolling ? )
