Hisham Wyne is an award-winning copywriter, brand consultant and content creator based in Dubai. During his time in the Middle East, Hisham has collaborated extensively with blue-chip companies including Twitter, Microsoft, LinkedIn, Harley-Davidson and Aston Martin, and helped government concerns such as the Dubai Internet City, in5 and the Dubai Design District. Follow him on Twitter and LinkedIn.
As a freelance writer, my work kicks off long before a single word is penned. Long before the computer is booted up and the coffee maker put on red alert.
Every single assignment starts not with the written word, but with communication. Getting the communication bit right is as important as writing well. In fact, there’s no way to write well without communicating well with clients.
